Bellarmine’s Ball on the Belle has led to friendships, relationships and much more, but has it ever led to a calendar?
A group of Bellarmine students dressed up as construction workers and took pictures at a work site before going to Ball on the Belle on Oct. 29 and decided the pictures they took would be perfect for a 2022 calendar.
“Once we all got dressed up, we were all feeling ourselves I guess,” freshman Braden Heuglin said. “After we looked into the mirror, we were like ‘You know, if we all got pictures together holding tools, that would be pretty hot.’”
Heuglin, Max von Arx, Carter Spalding, Ethan Anderson and Tyler Holvey had no intention of making a calendar at first but, once the camera started flashing, they started posing, and the results were pictures worthy of a calendar.
“We wanted to take a bunch of funny pictures because it was five dudes in (tank tops) standing in winter Louisville weather,'' sophomore Max von Arx said. “About halfway through, we thought it would be really funny to make this into a calendar.”
The calendars featured the students in construction clothing and jorts.
“We thought it would be funny to wear (tank tops) because that’s sex appeal,” freshman Carter Spalding said.
Once they selected all of the pictures they wanted to use, they printed the calendars, and the marketing began. What was just going to be a joke for their families turned out to be profitable.
Heuglin said he did not plan to sell the calendars to anyone but instead give them as gifts to his parents. Once the calendars arrived, people started hearing about them and wanted to buy them.
“Our target audience was every girl on Bellarmine’s campus, all of our moms, and I was trying to sell them to everyone else's grandma,” Spalding said.
The guys were very successful in their endeavor to sell these calendars. They ordered 30 of them and sold out in 2 weeks. The group made $300 on the calendars. They are already planning to make a 2023 calendar.
If everyone involved is 21 by the time they need to take photos, the 2023 calendar will be a “fancy edition” with suits, cigars and whiskey, Spalding said. They may choose to take pictures with suits that have no sleeves, von Arx said, if everyone builds muscle in the gym before the photoshoot.
Each calendar will cost $20, and there will not be any discounts because of the price to print the calendars. However, all the guys are willing to sign copies of the calendar, von Arx said.
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