By: Kendal Gibbons
Las Vegas, NV - March 5, 2024
During my spring break, I traveled to Las Vegas representing GE Appliances, a Haier company. Little did I know that this venture would evolve into the most memorable internship experience. As a corporate communications intern, I've had the privilege of storytelling and contributing to our community. However, this particular assignment was different from my typical days.
Each year, GE Appliances attends the Kitchen Bath Industry Show (KBIS) in Las Vegas, where leading kitchen and bath brands showcase their innovations and brand identities. This year, GE Appliances created the "Design District," showcasing our diverse portfolio including Hotpoint, Haier, GE, GE Profile, Café, and Monogram.
Accompanied by the communications, marketing, and sales teams, my role centered on managing the media desk. I managed media tours, ensuring each outlet had a knowledgeable guide, while also distributing press kits that I created. Witnessing prestigious media outlets like HGTV, Forbes, and USA Today receive my creations was fulfilling. Managing a pivotal aspect of such a significant event was rewarding, as media tours served as our platform to showcase our products and secure essential coverage.
Christina Reed, senior manager of brand experience said the “Design District” aims to spotlight GE Appliances' extensive offerings, emphasizing our commitment to catering to every consumer's needs. It's not about booths, but rather about crafting an immersive experience, she said.
The “Design District” lived up to its promise of an immersive experience. The Café featured a Covergirl makeup artist demonstrating unique kitchen styles alongside an aura photographer. Meanwhile, GE Profile showcased a golden retriever highlighting the pet hair filter on our Combo 2-in-1 washer and dryer. However, what resonated most with me was witnessing our team's innovation, including products tailored for Spanish-speaking consumers and the Tactile Kit.
Developed right here in Louisville, the Tactile Kit is an inclusive solution designed for blind and low-vision appliance users, developed in collaboration with the American Printing House for the Blind (APH). Each textured sticker enables users to discern buttons by touch, extending its usability to competitors' products. This product, among others, received accolades from USA Today's Reviewed platform.
In conclusion, my time at KBIS ended the day with a New Edition concert, courtesy of our vice president of emerging sales. This unique experience exemplifies the company's commitment to community and appreciation. I’m proud to be part of this corporate family.
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