By: Anna Lococo and Leighanne Jordan
Carissa Reyes promotes Vinaigrette Salad Kitchen for her NIL deal. Photo courtesy of Carissa Reyes’ Instagram.
Over the past two years, Bellarmine athletes have received more than 30 NIL deals, with female athletes inking more sponsorship contracts than male athletes.
Making money through name, image, and likeness also known as NIL, became permissible for NCAA athletes in July 2021.
The NCAA allows athletes to benefit and promote their own name, image and likeness with few restrictions; universities are allowed to make their own policies within the NCAA guidelines.
There is an average of about 35 Bellarmine athletes among 10 teams that have signed NIL deals since the policy took effect, with 21 female athletes and 14 male athletes signing NIL deals.
There are about a dozen NIL deals this year. To see a list of NIL deals with Bellarmine athletes from the last three semesters, check out the last paragraph.
Junior volleyball player, Bailey Venard, and five of her teammates have an NIL deal with Vinaigrette Salad Kitchen for $300 monthly. Venard also has a NIL deal with Astoria Activewear.
“I receive $200 a month in gift cards from Vinaigrette, and when I complete all of the assignments for the month I get a $100 check,” Venard said. “From Astoria Activewear, I get 30% off any of my purchases, and I get 15% commission on any sales I make when someone uses my discount code.”
According to the NCAA policy, “schools can and should require student-athletes to report NIL activities to the athletic department.” The NCAA board also noted that this rule is determined on a state-by-state basis.
Bellarmine athletes are required to disclose their NIL deals to the university prior to signing a contract with a company. This is done through the ARMS program, a software system used by athletes to submit their contracts for review by the BU athletic department.
Anna Crump, a junior field hockey player, has an NIL deal with HocSocx. HocSocx designs liner socks that are worn under field hockey athlete’s shin guards. Crump said she is eager to promote the HocSocx brand with social media posts a few times a month in return for free merchandise.
Crump led the team in shots in the fall season and leads the field hockey team in NIL deals with two deals, HocSocx and Liquid IV.
“I went through the ARMS software that compliance sent out, and it was pretty easy,” Crump said, “I filled out a few forms and signed another form.”
There are reasons some college institutions require athletes to go through the approval process, said Bellarmine Associate Athletic Director for Compliance at Bellarmine Annie Coryell.
“If it is anything health- or nutrition-related, the athletic trainers see that and review it from their standpoint,” Coryell said. “It is also reviewed from a development standpoint if there are any conflicts with our current contracts that the university might have, which also looks at how Bellarmine marks and logos are going to be used.”
The NCAA Policy also said “the board noted that schools generally can and should provide education to current student-athletes, including on topics like financial literacy, taxes, social media practices and entrepreneurship.”
Kentucky law requires all first-year and third-year athletes to have five hours of NIL education related to financial literacy immediately upon their first and third year of enrollment.
“There are many specific things identified and outlined in that law that student athletes need to be educated on,” Coryell said.
Wilson Murphree, a junior on the lacrosse team, has an NIL deal with Rhoback Performance Activewear and receives 20% commission on sales made through his discount code. Murphree posts on social media platforms several times a month.
“The class showed me the value of money and how some of the benefits included with NIL allow me to accumulate income that can be used to help me through college,'' Murphree said. “I learned how budgeting is extremely important when considering all of the costs that come with being a D1 athlete.”
Here are the NIL deals Bellarmine athletes, by team, have signed since the policy took effect in July 2021.
Volleyball
Hannah Brown- BUBBL’R
Energy drinks monthly
Clothing
Kylie Vanhoy- BUBBL’R
Energy drinks monthly
Clothing
Hallie Westmeyer- BUBBL’R
Energy drinks monthly
Clothing
Anna Lococo- Vinaigrette Salad Kitchen and Opening Day Apparel
Gets paid $100 from both monthly
Clothing
Gets a $200 gift card each month
Carissa Reyes- Vinaigrette Salad Kitchen
Gets paid $100 a month
Gets a $200 gift card each month
Emily Arnold- Vinaigrette Salad Kitchen and Barstool
Gets paid $100 a month
Gets a $200 gift card each month
Bailey Venard- Vinaigrette Salad Kitchen and Astoria Activewear
Gets paid $100 a month
Gets a $200 gift card each month
30% off any purchases
15% commission
Sydney Colvin- Vinaigrette Salad Kitchen
Gets paid $100 a month
Gets a $200 gift card each month
Jayme Scott- Vinaigrette Salad Kitchen
Gets paid $100 a month
Gets a $200 gift card each month
Morgan Caba- Drip Drop
Gets free packets
Merchandise
Gabby Brissett- Playa Bowls
Free smoothies and bowls
Clothing
Women’s Basketball
Gracie Merkle- Kenn Combs Running Store & Moolah
Free merchandise
$50 every time she talks to a sports team
Field Hockey
Anna Crump- HocSocx and Liquid I.V.
Free merchandise
Amber Hofenk Jerembo- Liquid I.V.
Free merchandise
Alexa Rastigue- Liquid I.V.
Free merchandise
Peyton Hobson- SunnyD
Apparel
Drink monthly subscription
Softball
Megan Konermann- Liquid I.V.
Free merchandise
Women’s Soccer
Grace Barber- Underdog Athleticx Sportswear
Gets a discount code to give people when buying clothes
Gets commission off the purchases made with her code
Tristian Whalen- Liquid I.V.
Free merchandise
Sophie Bish- Vinaigrette Salad Kitchen
Gets paid $100
Gets a $200 gift card each month
T/F and CC
Justice Pohlman- Quest Nutrition
Free merchandise
Zac Hutslar- Rhoback
Gets a discount code to give people when buying clothes
Gets commission off the purchases made with his code
Lacrosse
Wilson Murphree- Rhoback
Gets a discount code to give people when buying clothes
Gets commission off the purchases made with his code
Lucas Sinon – Liquid I.V. and SidelineSwap
Free merchandise
Buy and sell gear
Mens Basketball
Bash Wieland- Dan-O’s seasoning
Free merchandise
Nick Thelen- Liquid I.V.
Free merchandise
Alec Pfriem- Liquid I.V.
Free merchandise
Men’s Soccer
Matthew Brozovich- Liquid I.V.
Free merchandise
TJ Dapore- Liquid I.V.
Free merchandise
Andrew Blank- Liquid I.V.
Free merchandise
Nolan McGrath- Liquid I.V. and Barstool Sports
Free merchandise
Camden Dunne- Liquid I.V.
Free merchandise
Peyton Fosnough- Liquid I.V.
Free merchandise
Brock Pope- Liquid I.V.
Free merchandise
Mens Swimming
Andrew Nguyen- Liquid I.V.
Free merchandise
Sprint Football
Di’Maurye Ewing- Lifestyle Bands
Free merchandise
Womens sports:
Tennis – No response to Knights Media Network
Swimming- 0
Golf- 0
Mens:
Baseball- 0
Golf - 0
Tennis – No response to Knights Media Network
Wrestling – No response to Knights Media Network
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